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What B2B Marketers Should Read About Sales
Three books that can help you help your sales team — and improve your marketing chops in the process.
What Your Marketing Message Might Be Missing
A simple framework to help you sanity-check your marketing — and the type of storytelling you’re probably ignoring today.
How to Deal With a Crisis
Lessons from one of history’s greatest leaders on how to make the most of any dark time.
EMERGENT STRATEGY AND THE POWER OF SMALL IMPROVEMENT
It’s about the feedback loop, dummy.
TRAINING AND ENABLING EFFECTIVE SALES TEAMS
My PE Funcast episode on how to effectively train and enable enterprise sales teams.